We’re proud to announce our latest project—a beach kit made in collaboration with Print All Over Me and artist Erin O’Keefe. Conceived of as a ‘magazine you can wear to the beach’, the kit contains five unisex items: a t-shirt, five-panel cap, beach blanket, swim trunks and a convertible backpack/tote. Each item features either text or patterns (developed with O’Keefe) featured WAX’s Summer 2014 issue.
While each piece is designed to as a stand alone product, they combine to create a mini, beach-ready version of the magazine itself. The collaboration plays with the ideas of ‘immersing oneself’ in a text, the tactile experience of printed matter, branded experiences in natural settings and magazines as ubiquitous beach reads. Get yours before the summer’s end!