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Beach Kit

Photography by David Brandon Geeting

We’re proud to announce our latest project—a beach kit made in collaboration with Print All Over Me and artist Erin O’Keefe. Conceived of as a ‘magazine you can wear to the beach’, the kit contains five unisex items: a t-shirt, five-panel cap, beach blanket, swim trunks and a convertible backpack/tote. Each item features either text or patterns (developed with O’Keefe) featured WAX’s Summer 2014 issue.

While each piece is designed to as a stand alone product, they combine to create a mini, beach-ready version of the magazine itself. The collaboration plays with the ideas of ‘immersing oneself’ in a text, the tactile experience of printed matter, branded experiences in natural settings and magazines as ubiquitous beach reads. Get yours before the summer’s end!

WAX x POAM beach kit: tshirt, convertable backpack/tote, beach blanket and five-panel cap.
Neoprene beach tote converts into backpack.
The beach tote conveniently converts from tote bag to backpack and fits the whole kit!
Five-panel cap.
The beach blanket contains pockets for weighting with sand folds down and ties to fit neatly in the tote.
The unisex tshirt.